Hot indie beauty brands born in the U.S.A.
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American Beauty1 of 9
By Lisa Cohen Lee
From the hipster streets of Brooklyn to the sandy beaches of Southern California, grassroots beauty entrepreneurs are cropping up across the country. Here are eight of our favorite born-in-the-U.S.A. finds.
Fresh Picked2 of 9
Crafted by a small team in Dallas, Farmhouse Fresh bath, body and skin products have a homespun, natural vibe. They're made from simple ingredients like sugar (for exfoliation), jojoba oil (to moisturize skin) and grapefruit oil (for a fresh scent). Plus, the vintage-style jars can be reused around your home.
SHOP NOW: Farmhouse Fresh Sweet Cream Body Milk Lotion, $26
A Treat for Feet3 of 9
Brooklyn-based podiatrist Quinton Yeldell and his wife, Krystle, drew on their Southern roots to create balms, scrubs and powders for heels, toes and soles. The stylish packaging and 12 sweet-smelling scents—including Georgia Peach, Mint Julep and Magnolia—make their products terrific gifts (for others or for yourself).
SHOP NOW: Southern Hospitality Southern Belle Gift Set, $60
Oh, Baby4 of 9
Christine Burger found inspiration in her two sons, who both suffered from sensitive, eczema-prone skin. Convinced she could create a more natural alternative to what was currently on the market, the California mom turned to experts in holistic skincare and launched Noodle and Boo (the nicknames of her two boys). Burger's gentle washes, soaps, creams and lotions may have been made with little ones in mind, but they're a gentle option for any age.
SHOP NOW: Noodle and Boo Sweet and Clean Baby Gift Set, $45
Soap Addict5 of 9
In 2008, faced with a salary cut, New Yorker Silvia Dontcheva turned her love of bath and body products into a new career. After watching a YouTube video on how to make soap in a microwave, she created Uptown Soap Co. The manufacturing space has since moved from her kitchen to Harlem, but the principles are the same: Each body wash, perfume and scrub is made to order with vegan ingredients, in scents like salted caramel, black honey and champagne cream.
SHOP NOW: Uptown Soap Co. Nautica Collection, from $16
Natural Wonder6 of 9
With a passion for farming, Brenda Brock has built a thriving skincare business in Rhode Island. Her brand, Farmaesthetics, includes lotions, cleansers and treatments, all made with traditional American herbal recipes using only organically grown herbs from small family farms. The products smell heavenly, and are gentle on delicate skin.
SHOP NOW: Farmaesthetics Almond Blossom Organic Body Wash, $45
Balm's Away7 of 9
After concocting her own natural lip balm, Maria Spieth-Provo turned her passion for hand-making beauty products into a full-time job. Her Washington state–based Century Soaperie includes lip balms, body bars, soufflé lotions and polishes with natural skin-softening ingredients like organic hemp oil and sea-buckthorn extract. You can choose from ten scents, including Sage Lemongrass and Ginger Lime.
SHOP NOW: Century Soaperie Century House Body Soufflé Lotion, $20
What's Cooking?8 of 9
Sisters Jess and Whitney Acheson were determined to find skincare that actually worked on their own sensitive skin, so they created a brand without harsh ingredients. After testing and cooking in their own kitchens in Cashmere, Wash., the pair emerged with chemical-free formulas containing natural oils like coconut, and herbal extracts such as lavender. Each lotion, cleanser, toner and balm is freshly made, and incorporates local ingredients whenever possible.
SHOP NOW: Moody Sisters Complete Oily Blemish Skincare Bundle, $65
A Simple Plan9 of 9
Adina Grigore founded S.W. Basics of Brooklyn on the idea that less is more: Every one of her products has a maximum of five gentle ingredients. Thus, each product is less likely to have an ingredient that will cause a skin reaction. The components come from certified-organic, fair-trade or small-farm sources. Bonus: Their retro, apothecary-inspired packaging is display-worthy.
SHOP NOW: S.W. Basics of Brooklyn, from $10