Forever 21

"The retinoid opens up the follicles and increases the penetration of Latisse," Brandt says. "It makes a huge difference in speeding up results." With a three-milliliter bottle of Latisse costing roughly $150 (Dom Pérignon suddenly seems like a steal), risk-takers are ordering generic forms of key ingredient bimatoprost from Canada. But Brandt cautions against the money-saving strategy: "Unless it comes from a trusted pharmacy, it may be counterfeit." Initial FDA trials for an allover scalp formulation of Latisse are in the works.

Fast Fixes: To camouflage a wide part (one of the signs of thinning hair), New York colorist Marie Robinson gives clients a base color that's a similar shade to their scalp (making the part less noticeable). Next, Robinson weaves in highlights, which roughen up hair's cuticles, creating fullness and visual depth so that strands appear thicker.

FACE TIME

With new injectables making their way into derm offices, treating the face is becoming a highly bespoke science. "People have different lines and muscle functions," NYC-based dermatologist Francesca Fusco, MD, says. "Having new options gives me a more individualized approach to each patient."

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