In Defense of Vanity
Why Not Caring About Your Appearance Is Overrated
You don't need to be Lady Gaga to invent natural. With the growing popularity of non-surgical anti-aging treatments, more and more women are altering their appearances as naturally as possible. "Generally, patients want to look 'non-surgical' and do not want the 'operated look,'" says Jonathan Sykes, M.D., president of the American Academy of Facial Plastic and Reconstructive Surgery.
It makes sense that patients would prefer a non-surgical look—the women of The Real Housewives notwithstanding. If your face betrays the work you've had work done, then you are not naturally beautiful and, on top of that, you are vain. (In fact, researchers from the University of Toronto's psychology department found that people who use anti-aging methods such as Botox injections are viewed negatively.)
Obviously wearing makeup is not the same as getting Botox, but the point of them is still the same: to help a woman feel more attractive.
I know, I know. Why should a woman need either of these to feel more attractive? But there's a bias in this question suggesting that wanting to feel attractive is a bad thing.