Nails Bite

But to me, right or wrong, women running around in sweatpants with perfectly painted nails resonate as very "Jersey Shore"-style tacky. I grew up around girls who would get their nails "filled" every week after school and then complain about the fungus growing underneath their acrylics. So even when the aforementioned sweatsuit is James Perse, the look still doesn't appeal.

Werman, whose nail spot is a magnet for influential magazine editors in New York, chocks up the recent fervor for ostentatious talons to fashion's mercurial nature. "Nail art has been popular for decades," she says. "But in terms of having it be on a natural nail or a nail that's a natural length–that's something that wasn't being done. We've never had a lull in request for nail art, but we've certainly seen a broadening of the demographics in terms of girls asking for it."